Blues partner with Biffa

Birmingham City Women are proud to announce a new principal partnership with Biffa, who will be the official front-of-shirt sponsors for the 2020/21 season.

Biffa has been at the forefront of the UK’s waste industry for over a hundred years.

The UK’s No. 1 for business waste disposal, Biffa is committed to the responsible collection, recycling, treatment and disposal of waste. The company has invested heavily in green economy infrastructure and low carbon collections.

Dan Sheppard, Regional General Manager of Biffa Midlands, stated: “Sponsorship of the BCFC Women’s front of shirt takes our partnership with the Club to a new level. Entering the third year of our relationship, we are delighted to support this exciting and ever-growing side of the game.”

“Our expertise in recycling, and our market-leading service proposition in industrial and commercial waste management go hand-in-hand with the Club’s vision of a greener future – where sustainability is part of its DNA.”

“Our commitment to the local business community is reflected within this deal, and partnering with Blues is a perfect fit for both parties. This season has unique challenges, but also opportunity – I wish the team all the very best and look forward to seeing them in action.”

Biffa’s logo will take pride of place on both the home and away shirt and will make its debut this afternoon as Blues take on Brighton & Hove Albion in the FA Women’s Cup.

“We are delighted to have secured Biffa as the principal partner for our Women's team,” stated Blues’ Chief Commercial Officer, Ian Dutton.

“We have a fantastic relationship with Biffa and this this deal only highlights and strengthens this. Both brands are very focused on driving the community forward and that is a key focal point form this partnership. We are excited to see how this develops especially with the ongoing growth of the women’s game.”