Blues to sponsor Birmingham Chinese New Year Festival

Blues are heading to the Chinese Quarter’s streets to promote the Club as one of the headline sponsors of the Chinese New Year Festival.

More than 30,000 people are expected to visit the festival, which features traditional lion dances and performances, authentic Chinese food stalls, Chinese acrobats, circus acts and fire performers.

Blues will be at the centre of the festivities with an interactive Fanzone, hosted by BCFC Community Trust, where you can test your skills in our speed cage competition and football obstacle course, as well as get your hands on some exclusive ticket promotions and Blues Store discounts in the pop-up shop.

In what will be a fun family day, Blues’ first-ever Chinese-born signing, Bernard Sun, will be in attendance for photos with supporters alongside furry mascots, Beau and Belle.

There will also be the opportunity to win a signed Blues shirt and signed football.

The festival takes place this Sunday 26 January from 11.30am – 4.30pm at the Hippodrome Square, Hurst Street and The Arcadian.

This will be the fourth consecutive year which Blues has sponsored the festival and we look forward to welcoming you there to celebrate the Year of the Rat with us.