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Blues unveil Pre London as official Fashion Partner

Pre London, one of the UK's biggest clothing brands has become Birmingham City Football Club's official Fashion Partner.

Prè London are passionate about clothes that not only look good, but, feel great too. They are devoted to producing high quality garments influenced by streetwear and nightlife, which shapes all their collections.  Their products are made for anyone looking for classic, understated pieces that never go out of style.

Ashlee Walsh, CEO Prè London, said: “We are very excited to be partnering with Birmingham City Football Club. As a local Birmingham brand we are keen to grow our presence within the city and it’s a great honour to be partnering with our local football Club. We look forward to being very creative and offering fans one off bespoke designs.”

James Corrigan, Blues’ Commercial Sales Manager, said: “We are delighted to be partnering with the rapidly growing Birmingham Based fashion brand, Pre London. This partnership will be fantastic for the Club and give supporters the chance to win Prè London merchandise throughout the season.”

“Working closely with Prè London we will be producing a bespoke clothing line, inspired by Blues, something which we think the supporters will be really excited by”.

In celebration of the new partnership supporters will be able to get 20% off at Pre London, using the discount code 'PREBCFC'.

For a full insight on what Prè London offer and to browse their 2020/21 collection, visit the Prè London website.

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