New Blues Women sponsor is just the tonic

Birmingham City Women’s FC will be starting their first-ever campaign at St. Andrew’s with the support of a brand-new partner and back of shorts sponsor, Tonic Weight Loss Surgery.

Based in Birmingham but with locations across the country, the clinics deliver life-saving treatments to patients with a variety of complex needs, from joint pain and depression to heart disease and diabetes.

Their bariatric surgery specialists go far beyond aesthetic work, with gastric bands, balloons and bypasses helping patients return to a healthy and sustainable lifestyle following weight gain that could have been brought on by mental health issues, addiction or many other factors.

The partnership will work to educate football fans about the health benefits through social media collaborations across the season as part of their powerful campaign #GivingBackLives, which is at the heart of all the clinics’ work.

Following on from the Women’s partnership with health and wellbeing brand SmartMeds, the Club is once more aligning with partners who focus their work around improving health.

James Corrigan, Commercial Manager at Blues, said: “As a sports Club, promoting health and lifestyle brands and educating our fans about the wider benefits they can offer makes perfect sense. The work Tonic Weight Loss Surgery does is life-changing and life-saving, and we hope to get that message across to Bluenoses who might not be aware of the work they do.”

Kay Franklin, CEO at Tonic Weight Loss Surgery, said: “I was born and bred in Birmingham and have always followed Blues so, to me, this is the best way I can show my loyalty to the Club.

“Being a woman in business, I feel that we have to be both soft and powerful and we need to inspire all women to follow their dreams. The team at Tonic Weight Loss Surgery have a simple but powerful saying and that is #GivingBackLives. If you believe, you can be anything you want to be, but you have to believe.”