The Community Trust-led teams stuck together throughout lockdown, training virtually and supporting each other with weekly calls, and their dedication paid off as one of the sides was crowned champions of their division when play resumed – a feat Cadbury wanted to celebrate by gifting the teams with exclusive Blues branded bars.
The partnership with Cadbury has also provided facilities and support for coaching staff so that Birmingham City FC’s pan-disability team can train all year-long, rather than the traditional September-May schedule. For many in the team, weekly training and matches is their main source of fitness and socialising, so being able to carry this on through the summer, having missed so much during lockdown, is hugely beneficial to all aspects of the players’ lives.
Chantel Hunter, Inclusion Coordinator at the Community Trust and coach of the pan-disability teams, said: “Being recognised by Cadbury with these exclusive chocolate bars means a lot to the players. Cadbury has been instrumental in keeping the team together over summer, and it’s a thoughtful gesture to think of us and it has really gone a long way.”
This month, Cadbury released a limited-edition Blues chocolate bar, with the Brummie classic Cadbury Dairy Milk wrapped in its own unique ‘kit’ inspired by iconic players, shirts and St. Andrew’s landmarks. Be sure to check your local supermarket or click here to get your hands on a bar before they are all gone.